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Although English and Hindi are the official languages of India, the Indian news media do not publish all of their reports in either English or Hindi. Many of the Indian news media cater to the local states listeners/readers and to the language of theirs. Although individual mother tongues in India number several hundred only 29 languages are spoken by millions of Indians. Some cater to the Telugu speaking residents of India. Some cater to those in India for whom Tamil has always been their mother tongue. The Indian newspapers do differ only as to the language of their target audience. The focus for each of the newspapers falls into one of these four categories ie, general, business, sports, entertainment, and regional news. Indian news in Newspapers are most often published on a daily or weekly basis. Some of the papers that come out only once a week have managed to gather a large number of readers. Indian news readers study carefully the content of any paper and also look for reports that reveal the opinion of a paper's editor. Many Indian newspapers have online editions that help online readers get the latest news without having to subscribe to all of them. Friday editions of each Indian newspaper are very popular in India. Readers have found both informative content and forthright opinions in these editions. Among newspapers in India, The Times of India is the largest English newspaper, with 2.14 million copies daily. The Times of India was the first newspaper in India to start trivializing news and is thought of my many to be a sensationalist tabloid. India has some 300 big newspapers, with a combined circulation of 157m last yeara rise of 12.9% on 2005. Only a few dozen of these rags, with a circulation of 35m, are in English, but they get about half of the advertising cash. More than 300 big papers are read by almost 160 mil lion people in India. In last few years literacy has improved by about 20 per cent and also Indians now have become hungrier for news and information. This has led to the rise of advertising and marketing media to take advantage of it. Infant Indian newspapers especially English language ones have become the advertising pie in India and the advertising revenues are not only good but increasing. Even with the advent of the internet and television the readership of newspapers have not gone down but has kept on increasing. Advertisements on newspapers have more advantages over other modes of advertising and marketing as they not only cost less but have a better recall value.

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