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Ive been a freelance graphic designer for about 2 years. Many people wonder how I can survive, because they know that I dont have big clients. Most graphic designers, especially beginners care too much about having big clients, big job with big bucks. Well, theres nothing wrong with that. But sometimes they forget about their capabilities, considering freelancer has to do all work that ideally have to be done by more than one person. The result is that they cant focus and concentrate on creativity process which is their main job. Therefore they cant fulfill their clients requirements. Guess what?! The clients wouldnt satisfy, and they never comeback! So, whats the big deal about having big clients, big job with big bucks if youre only getting once for awhile? In fact, youre only getting bad reputation by that. Personally, I dont really care about the big clients and big jobs. Big bucks?! Yes! I do care. But big bucks dont always come from big clients. How can I get it, then?! Continuity. Thats the answer. Having small jobs from small clients constantly and continuously is more important than having big jobs from big clients once for awhile for freelancers. During my career as freelance graphic designer, I focus on small to mid-size businesses as my target market. Its been more than enough for me. They keep coming back regularly because they get their satisfaction from the first job I given. In fact, I got free marketing by their recommendation from one client to another. Getting new client is not easy, but (trusts me) to make them keep coming back is even harder. Therefore, treat them professionally and yet personally. Call them once for a while just to say Hi and find out how theyve been doing if you havent heard from them for awhile. Create an open-communication in order to make both sides comfortable, that way it will be easier to understand what clients need when you get projects. Treat your clients equally instead of take a side on the bigger one, because no matter how big (or small) your client (or the project) is, they all have the same right: getting what they paid for, right on schedule.

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